PostLazy creates your content with AI (videos, images, captions). Later excels at visual Instagram planning and scheduling content you create manually. Choose AI automation or aesthetic planning—or use both together!
See how AI automation compares to visual planning
| Feature | PostLazy | Later |
|---|---|---|
| AI Video Generation Create TikToks, Reels, and YouTube Shorts automatically | ||
| AI Content Creation Generate posts, captions, and hashtags with AI | ||
| AI Image Generation Create custom images for social media posts | ||
| AI Personas (12+ Brand Voices) Transform content with different personality styles | ||
| Visual Instagram Planner Later's strength: Preview Instagram feed layout aesthetics | ||
| Multi-Platform Posting Post to multiple social media platforms | ||
| Smart Auto-Scheduling Optimal posting times based on audience analysis | ||
| Link in Bio Tool Later has dedicated link in bio landing page | ||
| Analytics Dashboard Track performance and engagement metrics | ||
| Flat-Rate Pricing PostLazy: One price. Later: Limits on posts and social sets |
AI automation saves time and creates content for you
AI creates all your content automatically. Later only schedules content—you still need to create everything yourself, from filming videos to designing images.
PostLazy Growth: $27/mo with 10 accounts + AI. Later Growth: $45/mo with 16 profiles, no AI. Save $216/year while getting video generation!
Generate viral videos, images, and posts in minutes. Later's visual planner is great, but it can't create content—only help you organize what you already made.

"I was spending countless hours each week managing social media. With PostLazy, I've reclaimed my time back."
Henry, Founder
10+ hours saved weeklyGet AI content creation, video generation, and smart scheduling at a fraction of the cost.
Best for content creators
Per month, billed annually (Save $141/year)
Best for businesses
Per month, billed annually (Save $249/year)
Everything you need to know about PostLazy vs Later
PostLazy focuses on AI-powered content creation and automation—we create your posts, videos, and images for you. Later specializes in visual content planning and scheduling—great for Instagram feed aesthetics, but you still have to create all the content manually. If you want automation, choose PostLazy. If you want visual planning, choose Later.
It depends on your priority. Later is better for visual feed planning and maintaining aesthetic consistency with their Instagram grid preview—that's genuinely their strength. PostLazy is better if you want AI to automatically create your Instagram content, including Reels, Stories, and posts. Most users find PostLazy saves more time because content creation is the most time-consuming part, but if you're a visual brand focused on aesthetics, Later's grid planning is excellent.
PostLazy has a content calendar for scheduling, but Later's visual Instagram feed planner is more advanced and better for previewing your grid aesthetics. This is genuinely Later's standout feature and they do it very well. However, PostLazy compensates with AI content generation (videos, images, captions) that Later completely lacks. You'll save significantly more time with PostLazy's AI features since creating content takes 10x longer than planning its layout.
PostLazy offers significantly better value for most users. Later's Starter plan is $25/month for 1 social set (8 profiles) with only 30 posts per profile. PostLazy's basic plan is $1/month with unlimited posts. Later's Growth plan is $45/month vs PostLazy's $27/month—and PostLazy includes AI content and video creation that would cost thousands if you hired a content creator. Later is only more cost-effective if you ONLY need visual planning and already have all your content created.
Yes, if you value automation over visual grid planning. PostLazy handles all the scheduling Later does, PLUS creates the content for you with AI. The only reason to choose Later is if Instagram feed aesthetics preview is crucial to your brand—but even then, you can use PostLazy's AI to create content and manually verify your feed on Instagram.
PostLazy is significantly better for TikTok and Reels because it automatically generates video content. Later only schedules pre-created videos—you still need to film and edit everything yourself. PostLazy creates viral short-form videos from scratch with AI.
Stop spending hours creating content manually. Let PostLazy's AI do it for you.